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	WEB Visitor Identification
	We need to identify unique users on the web. It’s fundamental. We need to know how many people visit, what they read, for how long, how often they return, and at what frequency. These are the “atoms” of our metrics. Without this knowledge we really can’t do much. If you look in detail at how metrics software works, you’ll see that it operates by negative logic. The raw data is page views and whom these were served to. The software is designed not to identify which set went to one person, but to identify sets which went to different people. It determines who the unique visitors were by looking at pages viewed at roughly the same time and deciding whether they went to the same person or  not. In other words, to identify unique individuals, you have to identify different people.
	Visitor Footprints Identification Requirments Web Stats versus Visitor Identiifcation
	Whatever the technologies bring, the main interest is in the conversion from a visitor into a potentitial customer. Web Analytics brings generic data about the total flow and statistics of the Web Site. What are sales people with generic data ? Sales people need to pin point unique customers and their behavior. In the end: the Sales people need to make the sales, which drives the company. Web Analytics is intended for Webmasters and Marketing Managers, not for Sales Reps. View Powerpoint Presentation  Web Visitor Identification on Slideshare:
	VISITORS and LEADS on YOUR WEBSITE Leads Generation from your Website LEADS and The Internet Websanalytics matters